FRANCHISE LOCATION:
42 CCTV FEEDS
EDGE MESH: 2,520 FPS Ingestion
PRIVACY ENCLAVE: On-Device Neural Kinematics
TIME SIMULATION:
FACILITY: Planet Fitness - Metro Mega-Hub (#1482)
OPERATOR PILOT STATUS: Illustrative dashboard data — validate against a real facility before making capital decisions.
ClickHouse Star Schema • RTMPose / YOLOv11 Optical Mesh
Consent-First Gym Operations Hub

Turn CCTV Feeds Into Actionable Gym Intelligence

Your front desk turnstile tells you who entered, but gives you zero visibility into how your $500,000+ equipment floor is actually used. NotSquat transforms existing security cameras into real-time metrics on equipment queues, dwell times, and member flow with 100% on-device edge privacy.

Hardware Needed $0 (Existing CCTV)
Member Friction 0 Wearables
Data Privacy On-Device Edge
🔍

The Turnstile Blindspot

Turnstiles log check-ins, but reveal nothing about floor utilization. Know precisely which squat racks have 8-minute queues and which cable stations sit deserted.

⏱️

True Lifting vs. Phone Stalling

Sensors can't tell if a rack is being used or hogged. NotSquat measures real active concentric/eccentric work (24%) vs set rest (54%) vs phone distraction (18%).

📉

Prevent Costly Member Churn

Members facing >6 minute equipment queues have a 3.4x higher churn rate within 60 days. Eliminate bottlenecks to preserve monthly recurring revenue.

💡

Smart CapEx Decisions

Stop guessing what equipment to buy next. Use empirical wait queue data to justify whether to invest in 2 more squat racks ($16,000) or additional selectorized benches.

ACTIVE FLOOR OCCUPANCY [CAPACITY]
114 / 160 Cap
71% Floor Density • Alert Threshold @ 90%
AVG SMITH / RACK DWELL [CADENCE]
18.2 min
Target <20.0 min • 54% Rest Time
EQUIPMENT QUEUE WAIT [QUEUE]
5.6 min (4 waiting)
Zone A Peak Window: 5:30 - 7:45 PM
SAFETY ANALYSIS [SAFETY]
Pilot data pending
Safety analysis is a future direction
90-DAY RETENTION LIFT [RETENTION]
To measure in pilot
Baseline and follow-up required

Pillar 1: Zone Heatmaps & Spatial Bottlenecks

Real-time optical floor plan utilization, queue density gradients, and foot-traffic trajectory vectors across all CCTV camera stations.

📌 Operator Value:
Spot congestion hotspots in real time. Optimize floor plan layouts, balance station spacing, and eliminate traffic dead zones before members submit negative reviews or cancel memberships.
2D Architectural Floor Plan Heatmap INTERACTIVE OVERLAY
HEAT DENSITY:
LOW → CRITICAL
Commercial Zones LIVE CCTV

Zone A • Smith & Squat Alley

7/8 Smith Machines active. Average set turnaround: 18.2 min. 1 lifter resting >3.5 min (nudge prompt queued).

Queue: 5.6 min
Lifting: 24%
Resting: 54%
Idle / Phone: 18%

Pillar 2: Machine & Rack Dwell Times

Deconstruct total equipment occupancy into active concentric/eccentric work, rest intervals, and idle phone distraction.

📌 CapEx & Turnover Value:
54% of squat rack dwell time is passive rest between sets. Deploying NotSquat's gamified rest timer prompts member turnaround down to 120s, unlocking +4.8 additional workouts per rack/day without requiring staff confrontation.
Equipment Turnaround & Dwell Composition MEAN DURATION
Smith Machine Alley (Zone A) 18.2 min avg • Queue: 5.6m
Dumbbell Matrix & Benches (Zone B) 15.4 min avg • Queue: 4.2m
30-Minute Express Circuit (Zone C) 29.8 min avg • Queue: 0.0m
Cable Jungle & Towers (Zone D) 12.4 min avg • Queue: 3.8m
HydroMassage & Spa Loungers (Zone G) 10.0 min avg • Queue: 4.5m
Active Reps / Work
Set Rest Interval
Phone Stalling / Idle
Clean / Wipe Down
Commercial Equipment Turnaround Insights

Optical tracking reveals that 54% of Smith Machine and Rack dwell time is passive rest between sets, with 18% lost to smartphone distraction.

3.4x
Members encountering >6 minute wait times at peak hours have 3.4x higher churn probability within 60 days.
Actionable Facility Strategy: Deploying NotSquat 16-Bit Gamified Rest Timers nudges member rest down to 120s, unlocking +4.8 additional workouts per station/day without requiring floor staff confrontation.

Pillar 3: Safety & Form Telemetry (Future Direction)

Movement and safety analysis may follow the operations pilot after technical validation, legal review, and operator demand. This demo does not certify insurance outcomes or determine injury risk.

📌 Risk Mitigation:
Computer vision autonomously flags dropped bar hazards, un-racked dumbbell pathway obstructions, and extreme lumbar rounding under heavy load to protect members and provide verifiable auditability.
Live Biomechanical Pose Visualizer 2D KINEMATICS
HAZARD MONITOR: ACTIVE
L4-L5 Lumbar Flexion: 34° Knee Valgus Deviation: 4.2° (Safe) Biomechanical State: NOMINAL (SAFE)
Commercial Safety & Liability Ledger AUTOMATED DISPATCH

Pillar 4: Peak Hours & Congestion Forecasting

Empirical congestion patterns for testing the operator workflow. Forecast rush hour curves to align staff schedules, cleaning rotations, and group fitness timetables.

Weekly 24-Hour Congestion Heat Map PRESSURE BY 2-HR SLOTS
DAY 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
Retention Cohort Analytics
Baseline cohort retention: To measure
Follow-up cohort retention: To measure

The pilot establishes baseline metrics to measure real retention improvement after optimizing floor layouts and queue flow.

Operator Action: Use measured congestion and utilization patterns to test a layout or staffing change, then compare the result with the baseline.
Exclusive Partner Program

Launch a No-Cost Pilot at Your Facility

We are partnering with select commercial gyms and fitness franchises. Receive full floorplan dwell telemetry, weekly executive utilization digests, and bottleneck reports in exchange for pilot feedback.

✓ $0 Setup Cost: We connect to your existing RTSP security camera feeds.
✓ 100% Privacy Enclave: Zero facial recognition, no permanent raw video storage.
✓ Weekly Executive Digest: Actionable equipment queue and dwell time analysis.
DIRECT OPERATOR INTAKE
Ready to See Your Floor Telemetry?

Contact our engineering team to schedule a 15-minute compatibility audit for your commercial facility.

Apply for Founding Pilot →

ClickHouse Data Warehouse Query Console

Real-time analytical SQL engine for your multi-location data science & analytics teams: query fact_zone_dwell, fact_equipment_utilization, and fact_congestion_windows.

● notsquat-clickhouse-cluster01.internal:9000
Query OK • 0.0021s latency • ClickHouse Engine